NYX Professional Makeup

NYX Professional Makeup arrives with Los Angeles energy and studio-ready intent. Curated by Ellie Jules for women who value professional performance without pretense, this collection gathers cult icons and everyday essentials — from the glossy ease of Butter Gloss to precision liners such as Epic Ink Liner. Expect foundations, primers and concealers that layer seamlessly; a full array of eyeliners, mascaras and brow products for expressive eyes; plus lip creams, glosses, stains and liners in universally wearable shades. We also include tools and small accessories, from brushes to a precision eyelash curler. Each selection reflects NYX Professional Makeup’s blend of playful creativity and reliable formulation, chosen to help you create looks that last while remaining beautifully accessible.

Craft, colour and studio polish

Born in LA and built for both backstage and everyday, NYX Professional Makeup is a study in approachable performance. Ellie Jules selects from the brand’s standout formulations — hydrating, matte and long-wear foundations, targeted concealers and primers, richly pigmented liners and mascaras, and a spectrum of lip finishes from creamy mattes to high-shine oils. Our curation highlights products with celebrated textures and proven wear, including foundations that balance coverage with skin-friendly actives and eyeliners designed for fine definition or waterproof intensity. We also include artist tools and compact sets for travel or gifting, ensuring every kit feels considered. The result is a tasteful edit where craftsmanship, formulation and shade inclusivity meet the creative spirit of professional make-up.

Signature categories

Foundations and primers; concealers and palettes; eyeliners, pencils and liquid liners; lip creams, glosses and oils; plus brushes, curlers and curated sets.